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Too often, these well-intentioned and essential organizations were offering valuable services and products, but could not look too far beyond the next payroll or lease payment. At other times, these mission-driven enterprises had trouble developing a coordinated plan of action that involved their board, the various internal functional areas (e.g. Development, Finance, Operations, etc.) and external stakeholders. Yet these same organizations were performing vitally needed work, ranging from helping provide equitable access to education, affordable housing, job-skill training, etc., to offering a host of services to fulfill human, social, spiritual or cultural needs and aspirations such as meaningful jobs. https://static1.squarespace.com/static/5f340d7321664140f22a2be2/t/617b0cd627919e69ca1b4548/1635454172639/geran-de-klerk-AXSoVgLaHmc-unsplash.jpg Company - Our Mission VeraCruz helps social impact enterprises, fulfill their missions by providing strategic, financial and enterprise consulting. By lacking particular knowledge, too often organizations allow finances to drive decisions. It is an organization’s mission that should drive strategy, planning decisions, and resource allocation. 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